the first impression is crucial in the process of engaging your visitors, your home page is the showcase of your website and your company, it needs to be particularly neat and thoughtful in order to seduce Internet users and search engines.
A clear and efficient structure
An attractive design consistent with your field of activity and the image you want to convey of your company
Calls to action that invite interaction and browsing on your site
An effective home page should immediately allow people to get to know you, understand your business and want to continue the customer experience on your site.
The organization of your catalog is essential for the understanding of your offer and to allow your prospects and customers to navigate in a coherent and evolutionary way between your products and services until the basketof purchase.
Brands
Product families
Product lines
Items
Services
Additional Products and Services
The quality of the tree structure of your catalog is decisive in the browsing and purchasing process.
The moment of checkout is the crucial moment in the entire purchasing process. The three rules for an optimal conversion rate and to avoid bounces are:
Clarity: the content and design of your shopping cart must be clear and instantly understandable (name and visuals of the item, quantity, delivery method and price, total price to pay).
Transparency: at this stage, no more tolerance for asterixes and other small stars that would hide possible conditions!
Reinsurance: A secure website (https:), highlighting the means of payment (credit card, paypal, check, transfer), highlighting the means of product delivery (UPS, DHL, Chrono-poste...), warranty product.
Your shopping cart is the final step before payment, clarity, transparency and reassurance are your allies for a maximum conversion rate.
The page In regards to
is one of the most visited pages on websites. This is a real opportunity for you to speak, introduce yourself and reassure Internet users about your business:
Present your company, its history and its values
Highlight your know-how and your methodology
Give the floor to your experts, your partners and your customers
The page Contact
represents the exchange platform and the gateway for Internet users to your company. Above all, it must be centered on a simple, intuitive and efficient user experience.
A well-defined role
A form that contains only the essentials
Interactive fields to fill in
A progress bar for forms with multiple steps and tabs
Take advantage of this page to create links and trust with your Internet users, essential conditions for any commercial relationship.
Search engines provide the largest share of traffic for websites. SEO natural referencing and SEA paid referencing are therefore a priority for your company.
PAID REFERENCING
GOOGLE ADWORDS - SEA
Digital UPrising experts have a perfect command of Google Adwords, Search, Display, Mobile tools.
We support companies of all sizes in the management and optimization of their advertising campaigns on the 5 major sponsored link platforms: Google AdWords, Linkedin Ads, Facebook Ads, Twitter Ads and Bing Ads.
Take advantage of our know-how and entrust our SEA experts with the optimization and management of your advertising campaigns.
Your visibility on the internet depends on several levers, natural referencing is the first to activate!
To seduce search engines and establish itself as the right answer to Internet users' questions, your website must take into account from its creation the technical and semantic rules On site and Off site for SEO optimization.
Digital UPrising experts build your SEO strategy with you and support you on a daily basis for its optimization.